Lead
generation
Lead
generation
Overcome
digital overload
Sidestep saturated channels, get more conversations started, and book more presentations.
Sidestep saturated channels, get more conversations started, and book more presentations.
The average B2B prospect receives 121 emails per day; well over half are unsolicited.
84% of sales professionals actively work to connect with prospects on LinkedIn.
B2B decisionmakers receive, on average, 173 cold calls, VMs, and texts per week.
Prospect fatigue
has become a
formidable obstacle.
Rethink your approach
Rethink
your approach
Prospects are people first; then they are VPs and CEOs.
Decisionmakers have grown tired of the deeply impersonal prospecting tactics of the digital age. Most are choosing to simply tune out. To overcome fatigue, you need to connect with them as human beings.
Decisionmakers have grown tired of the deeply impersonal prospecting tactics of the digital age. Most are choosing to simply tune out. To overcome fatigue, you need to connect with them as human beings.
Contact them
as a person,
not as a prospect.
Contact them
as a person,
not as a prospect.
Change your outreach strategy and connect at a human level.
When your revenue team makes authentic personal connections, it substitutes apathy with receptivity, gets more calls returned, starts more conversations, and books more meetings. It’s that simple.
A b2b outreach strategy that overcomes prospect fatigue and instantly forges authentic, actionable human connections.
Thought-provoking tangibles and discreet correspondence at scale.
Thought-provoking tangibles at scale.
Markinson has what it takes to help you leverage Connection Outreach at scale. Whether your sales team requires thousands or tens of thousands of market-tailored assets, we’re ready to help it fully exploit this transformative strategy.
Raise outbound call
response by up to
Increase presentation
bookings by up to
key advantages
of Connection Outreach
Overcome
digital overload
Reach prospects as people and gain a decisive tactical edge.
Reach prospects as people and gain a decisive tactical edge.
Shatter
conversation boundaries
Abandoning the impersonal tactics of cold outreach changes everything. Authenticity leads to more sincere, open, and higher quality conversations. Substantive interactions that become the building blocks of productive engagement.
Better outreach leads
to more presentations.
Getting meetings is central to the mission of sales. It also happens to be the most common bottleneck that revenue teams contend with. Connection Outreach bridges the anonymity divide, sparks higher quality conversations, and gets calendars booked.
Put strategy to work and
raise your c-suite game.
Getting top decisionmakers to take calls and accept meetings takes more than imaginative outreach. It takes relevant, relatable, and resonant messaging that speaks to the motivations of this highly sought-after audience. Intent Strategy gets you there.
Launch outreach campaigns that resonate with prospects.
Every prospect segment is unique and so must be the way you approach them. Markinson has the creative talent, logistics expertise, and custom manufacturing relationships to bring the most imaginative ideas to fruition.
Every prospect segment is unique and so must be the way you approach them. Markinson has the creative talent, logistics expertise, and custom manufacturing relationships to bring the most imaginative ideas to fruition.
Establish
sustainable follow up
Establish sustainable
follow up
Prospecting doesn’t end after making first contact; constant touch is key. Our open-ended programs are designed to support ongoing and durable opportunity nurturing using multitiered outreach that ensures continuity and sustainability.
Improve
intent targeting
Bombora technology helps us improve in-market targeting by allowing us to capitalize on timely intent data. There simply is no better moment to reach a prospect than when someone in their organization is actively researching your offerings.
We have participated in the design and construction of thousands of buildings. It can be said that we live and breathe strategy. It should therefore be taken with special significance just how impressed we were with the Markinson approach. This team demonstrated that delivering results is a process they mastered long before we made the decision to work with them.
Andrew H. Smith
Jordan & Skala Engineers
We have participated in the design
and construction of thousands of
buildings. It can be said that we live
and breathe strategy. It should
therefore be taken with special
significance just how impressed we
were with the Markinson approach.
This team demonstrated that
delivering results is a process they
mastered long before we made the
decision to work with them.
Andrew H. Smith
Jordan & Skala Engineers
