Lead
generation
Overcome
digital overload
Sidestep saturated channels, get more conversations started, and book more presentations.
The average B2B prospect receives 121 emails per day; well over half are unsolicited.
84% of sales professionals actively work to connect with prospects on LinkedIn.
B2B decisionmakers receive, on average, 173 cold calls, VMs, and texts per week.
Rethink your approach
Prospects are people first; then they are VPs and CEOs.
Decisionmakers have grown tired of the deeply impersonal prospecting tactics of the digital age. Most are choosing to simply tune out. To overcome fatigue, you need to connect with them as human beings.
Contact them
as a person,
not as a prospect.
Contact them
as a person
Change your outreach strategy and connect at a human level.
When your revenue team makes authentic personal connections, it substitutes apathy with receptivity, gets more calls returned, starts more conversations, and books more meetings. It’s that simple.
A b2b outreach strategy that overcomes prospect fatigue and instantly forges authentic, actionable human connections.
Thought-provoking tangibles and discreet correspondence at scale.
Prospecting at scale
Markinson has what it takes to help you leverage Connection Outreach at scale. Whether your sales team requires thousands or tens of thousands of market-tailored assets, we’re ready to help it fully exploit this transformative strategy.
key advantages
of Connection Outreach
Reach prospects as people and gain a decisive tactical edge.
Shatter
prospect assumptions
Connection Outreach represents a paradigm shift in outbound prospecting. Abandoning the impersonal tactics of cold outreach shatters assumptions, gives rise to a new tone of engagement, and takes lead generation to an entirely new level.
Better outreach leads
to more presentations.
Getting meetings is central to the mission of sales. Unfortunately, it also happens to be the most common and frustrating bottleneck that revenue teams contend with. Our innovative outreach strategies solve this age-old challenge and change the game.
Implement Intent Strategy and open inaccessible doors.
Getting top decisionmakers to return calls and accept meetings takes more than mere persistence. It takes a combination of effective outreach and insightful Intent Strategy. How you establish propositional value and position differentiation matters.
Launch outreach campaigns that resonate with prospects.
Every prospect segment is unique and so must be the way you approach them. Markinson has the creative talent, logistics expertise, and custom manufacturing relationships to bring the most imaginative ideas to fruition.
Establish
sustainable follow up
Prospecting doesn’t end after making first contact; constant touch is key. Our open-ended programs are designed to support ongoing and durable opportunity nurturing using multitiered outreach that ensures continuity and sustainability.
Improve
intent targeting
Bombora technology helps us improve in-market targeting by allowing us to capitalize on timely intent data. There simply is no better moment to reach a prospect than when someone in their organization is actively researching your offerings.
We have participated in the design and construction of thousands of buildings. It can be said that we live and breathe strategy. It should therefore be taken with special significance just how impressed we were with the Markinson approach. This team demonstrated that delivering results is a process they mastered long before we made the decision to work with them.
Andrew H. Smith
Jordan & Skala Engineers
